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Administration Skills & Arts Practice: from Funding to Everyday Workflows

By 4th November 2017January 22nd, 2020Discipline

Courses — Output 02 —

Photobook Publishing with Éanna de Fréine


This purpose of this course is to inform and advise photographers on the best practices for self-publishing photobooks. The course is aimed at photographers who wish to have more economic and creative control over their publishing, and are looking for guidance on where to begin.

The course will look at the various aspects involved with photobook publishing, with a view to helping photographers establish a sustainable practice beyond a single publication.

This course will guide you through the the key phases of indie publishing, such as:

  • Why you should consider Indie publishing for your photobook
  • Important questions you should answer before proceeding
  • The biggest mistakes I’ve seen other self-publishers and publishers make
  • Ideas on how to fund and validate your photobook before you commit to printing
  • How to prepare and print your photobook in the most economical way
  • How to sell and distribute your photobook online and to bookshops
  • Creative ways to grow your fanbase and build an audience who will eagerly await your next book

The course will be both theoretical and practical. Theoretical elements will include examples and case studies on editing, funding, printing and selling. Practical elements, such as creating a funding and promotional campaign for your book, will also be included.


4th and 5th November 2017
2 day intensive course

Location: The Library Project, 4 Temple Bar Street, Dublin.



Éanna de Fréine

The course will be presented by Éanna de Fréine. Éanna is the founder of The Velvet Cell, an independent photobook publisher with a focus on urban photography, and IndiePhotobooks, an educational site dedicated to sharing knowhow, ideas and strategies about photobook publishing.

Since 2014, he has sold over 5,000 books to buyers and bookshops all over the world and published books by both up-and-coming photographers, such as Jordi Huisman, Sander Meisner and Sam Laughlin, and world-renowned photographers such as Peter Bialobrzeski, Alexander Gronsky, Greg Girard, Toshio Shibata and Alejandro Cartagena.

Éanna believes that photobooks are the best way to establish yourself as a photographer. Photobooks are not just a great way of getting your work out there into the world, it is also a form of expression unto itself that I believe is truest to the medium.

Éanna graduated in 2012 from the Photography and Urban Cultures M.A. at Goldsmiths College, London, before relocating to Taiwan and Japan for over four years to photograph and document urban Asia.